Even with a number of smart people around a room, no one has figured out what to call this new media audio and video interactive distribution and personalization thing? ? Do you have a guess?
What's the new age of broadcasting called that includes personal broadcasting? It is certainly a disruption for traditional broadcasters, but it also allows all communication companies to be broadcasters. All devices in your personal space will be IP connected, they will broadcast or webcast or stream or download to you as long as it has a screen.
Some folks call it ITV (interactive) or ETV (enhanced) or IPTV (internet protocol), or webcasting, streaming. Some consumers call these enhancements what you do with your DVR or TiVo. Then there's mobile media, mobile TV or portable media. One carrier was calling it TV, another carrier was calling it streaming. There is also TelcoTV, Powerline TV (or name du jour), wi-fi or wi-max TV. You can't leave Sirius, Worldspace and XM Radio as they start to send video.
In the horseless carriages days... would they have guessed the name would be cars, autos? Wireless seems a little odd too, doesn't it? Some of us still say we're on the "line" when we're on the telephone and that references goes back to the telegraph.
My pitch and thoughts on screens have become old news for some people, and still a few think Science Fiction.
About 10 years. I had a Microsoft PR agent say to me one day - oh - you're the one that gives talks about screens. Today - we use a few more terms than just screens.
Here's the drill that I've been known to "sermonize."... A screen is a screen is a screen. If you want to view something on any screen, you'll be able to do it. A screen big or small, on the wall or projected on your windshield. Anywhere there is a screen - consumers will be able to get the content of their choice. Some call this TV today. And any device or wearables may have screens.
I realize that projections out of your phone or other devices are not technically screens, but it has in the past been the easiest way to explain it to people. My term screen or monitor may have to change. With Phillips new screens in the bathroom integrated into your mirror, there's not a surface that can't be converted to a screen sooner or later. It's a mirror or it could be a wall, it's the side of a building, it's a rolled up newspaper (or magazine) updated all the time or it could be disposable. It's a wearable piece of art or advertising marquee. (I have met the two owners of the company that's working on this last bit. You can display art, rotating or moving graphics, embedded lights in material. (You can control what people are seeing on your shirt by remote control on the Net. New Age People Sign-boards. It may not even be something where we see the screen end or begin...and sci-fi inspires a number of us, as we look to holographic displays and wet-wires.
Will podcasting, video blogging, vblogs last as the name for consumer driven or contributed audio/video? It's already moved out of just consumer audio and video months ago as commercials broadcasters, corporations, stores, retailers started to do their own podcasts or video blogging. How soon will it be until blogs are pay per view or paid subscription? You don't have to wait, it's already up and running by a number of podcasters to pay to view extra content.
Remember Push? Front page of news magazines in the dot com heyday. They were touting Push as the big thing. (Remember Pointcast, Backweb, Miranda?) We see bits and pieces of all the earlier software in today's new syndication services RSS, mRSS and others that drive the subscription and distribution components of aggregation software.
We still have push, but we don't call it that. It's likely that McAfee is pushing you virus updates, Macromedia an upgrade and Microsoft a security update every day or week.
Perhaps you're pulling your podcast feeds, or blogs or they're being pushed at you in a manner of alerting for you to download later? Is it push or pull, or a little of both? It may matter technically, but not to consumers as long as they get what they want when they want it.
We still need many of the readers updated so that it's easier to subscribe. All multimedia types will be standard in the future, so why not add them today and make it easy for people to upload or change their audio or video on any device.
We have to transition to easier software if we want the general public to get podcasting and video blogging and aggregation software.
This "name to be determined" in the digital media area of what "interactive" audio and video is...inludes a little push, pull, subscribe, random, personalization, progressive download, downloads, streaming, and interactivity.
Your system will decide that your content can be receive on a P2P network for a bit, then hop to a satellite when you're out of range, then back to cheaper bandwidth when you're near a hot-spot, wi-fi or a mobile network or broadcast frequency.
New devices are picking up all sorts of data "signals". We see data bursts and streams hopping from network to network, from person to person. Motorola - iRadio takes it one step. Then there are developments transferring wi-fi, wi-max to DTV, to wireless, or wired, satellite, voip and others in all sorts of configurations.
How will your data be delivered?
Your intelligent engine or your smart "agent" or client software will find the cheaper content based on your location or when you want the content or where you can get it. Do you care if it's bouncing off your neighbor's wi-fi, as long as it's okay with your neighbor and your data is secure?
We've paid for bandwidth before so this is old news.
It's akin to that surcharge for "roaming fees". Some networks are more expensive if you want to communicate or receive information.
Will you be able to pick and choose the networks at will, based on content or cost?
Yes...it will be seamless and you won't know a thing as the data flies by if you're paying premium rates. If not - you may be forced to see other advertising information which may alert you to the network. The intelligence on the network or your client figures out the fastest way to get things to you based on what you need, a data trickle, delayed information or a live stream . It might be a little P2P at max times, then DTV data signals, wi-fi/wi-max this and that.
Content will come in different configurations, with exclusives here, there, and "hold" dates and fees for different release times. This is nothing new. We see it sliced, diced, rehashed, bundled and split into different things for people with different interests.
Isn't this fun?
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