For example - 58% of readers are multitasking. Research from the Pew Institute sees this group multitasking with other media at the same time...such as a TV being on in the background. I'm an example of multitasking live, blogging while listening to a presentation by the Pew Institute at the Public Media Conference 09 presented by the Integrated Media Association. I grabbed the graphic from the Net at the same time.
On virtual worlds, Lee Rainie of the Pew Center says "You haven't seen anything yet!"
And the statistics are rising on different uses of virtual worlds, including the fact that some find immersive settings more meaningful. He added there's no reason to not see more use of immersive environments in education and other areas.
The graphic from the Pew Institute shows the differences between Internet use in 2000 and the latest statistics in 2008. 5% had broadband at home in 2000, and in 2008, 55% had broadband at home.
In 2000, 50% of us owned a cell phone, and in 2008, 80% own a cell phone.
A more detailed version of this will be available at the Pew Institute website.
