NBC's Heroes gets around in the integrated marketing playground. In their case, one might call it a galaxy.
Here's where they play:
Video Commentary -web version goes live in 24 hours post show.
Clips - two-minute summaries, walk through, and video dossiers
Behind the Scenes - Mini-Docs
Wiki - Yep there....user generated content
Fan Site...user generated content
Innovative Video Content - Global News mock news reports
Weekly Comics and Interactive Graphic Novel
Mock Websites - links go to story related websites that really don't exist, but appear to do so. (This is a fun idea - primatech paper is an example)
WebCam Use - (Let the folks think they are back stage or snooping)
Mock Characters have pages on the social networking sites
Does this look real:
http://www.activatingevolution.org/
It's not - it's a fake PR site for the book on the show. At least I think it's fake?
You can't escape politics too. A characters has a site to run for congress at votepetrelli.com
Which brings me to the question. I was playing with a Carnegie Mellon interactive artificial intelligence online robot last night. Why not use this technology so the characters come to your crib or dorm room at say Zwicky, or second life, or face book to chat.
Or am I just way behind on this and it's been done?
If so - send me a link, and please connect with me. I want to know where you're surfing and what you're watching?
For a great chart of the interactive components in which I found out some of these features, you'll have to go to page 96 in the My 2008 issues of Fast Company. Sometimes print is easier to read, unless your screen is 19 inches or more.
The writer was David Kushner. I like. However, what really grabbed me was the cool layout of all their interactive elements and how they connected. You could see how print linked to recaps, web extras, video, fan generated content, mobile, online play, comics, even corporate spying!
If Fast Company would have put a link on the page to where it was on the Net, then perhaps Fast Company could say they're into integrated marketing. (Hint!)
See you on the Net
Peg
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