Video AdSense - the Video Scramble for Ad Dollars continues...

blogger.com promoted the following on their home page today. (This is on their sign-in page for folks with blogs.) The big boys are jumping in with both feet to the video space to compete for advertising dollars.

Here's their promotional video http://adsense.blogspot.com/2007/10/introducing-video-units.html MediaPost today said Candidates slow to use search ads.

Do you see the strategy unfolding....

AdSense recently introduced a feature called video units, that lets you include relevant YouTube video on your blog, and make money from ads on it. Here’s what they have to say about it:

"We're excited about the launch of video units -- a new way to enrich your blog with quality, relevant video content in an embedded, customizable player. Simply embed a snippet of code and have relevant YouTube partner content streamed to your blog. You can choose categories of video to target to your site, select content from individual YouTube partners, or have video automatically targeted to your blog's content. Companion and text overlay ads are relevant and non-intrusive. To further blend the YouTube player into your blog, you can also customize the color scheme and layout as well as choose from three different player sizes."AdSense Help has some more information about video units. Once you’ve created the code for a video unit, you can easily add it to your blog’s template using an HTML/JavaScript page element.

Here's the FAQ on Video AdSense https://www.google.com/adsense/support/bin/topic.py?topic=12966

Here's one of Google's original blogs on the subject...a few months back if you'd like to catch up to speed.

http://adsense.blogspot.com/2007/05/adsense-coming-to-video-near-you.html brings you back to what they envisioned while it was in beta if you'd like to catch up as told by Christine Lee AdSense Product Marketing Manager

http://adsense.blogspot.com/2006/05/video-ads-your-questions-answered_26.html will bring you to a FAQ.

http://www.hitsearchlimited.com/news/999116/ This link mentions Google AdSense Video Units and the AdSense Product Manager Ryan Hayward (This is a blog originating out of Liverpool.

MediaPost Story on use of search engines for political reasons - http://www.hitsearchlimited.com/news/999116/ - note - I'm looking for specific video adsense use in Political Campaigns and it would be nice to track that and find out who is advertising and why. I expect policy groups, lobbyists, associations might find good use of this to place a video advocacy ad. Of course - one expects the candidates - 50% use text.

I think I'll ask Glenn Gaudet of podcast.com to estimate the number of blogs associated with politics, specifically that are using audio and video. Maybe he's seen a good google video adsense example he can share, or at least a smaller website using this. Here's Glenn from last Friday in Washington DC at http://www.digitalmediavip.com/. I suspect he's also on the facebook group digital media vip too.